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Our Story

RatikaKAVOJ is a new label, but is built on over two decades of jewellery design and creation experience. AVOJ is an exquisite and contemporary label with a focus on high quality and accessible jewellery. AVOJ jewellery is inspired by everyday woman who is elegant, graceful and livens her surroundings. It is designed to be enjoyed everyday, everywhere and at all occasions.

My thoughts and passion for AVOJ have been developing ever since I first set foot in my brother’s jewellery workshop over a decade back, where artisans transform raw silver and gold metal into elegant pieces embellished with precious and semi-precious stones. Finally, after three continents and three kids (yes, one of them is my loving husband), AVOJ is live. 

Quality is central at AVOJ. Every single jewellery piece is inspected and approved by our quality control team. AVOJ jewellery is designed by our in-house team who weave their creativity with new fashion trends and traditional subtleties. AVOJ has launched with high quality 925 sterling silver jewellery and will expand in to the world of gold and precious stones in the near future. Enjoy!

— Ratika